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naturalfamilyhome.com 
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Simple living for the Urban and Rural Homesteader
         

Home Based Business


Here you will find informative articles and helpful resources for 
your homebusiness needs.

NEW 35 Quick Tips for Writing a Press Release - Every business needs one.
NEWHow To Advertise with Flyers - More ideas for your Marketing plan.
Patience Required for Parents Who Work at Home - Good advice from a work-at-home mom.
How Do You Measure Success? - In need of some emotional support? Then you need to read this very inspiring article!


Home Business Links and Resources
Here are some great resources for your home business. 
Most of them are free!



Homegrown Business
Wonder how you could manage homeschooling 
and a home business without losing your sanity? 
29 Families Share Their Real-Life Experiences!
Get your copy of this great new ebook here.
 

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35 Quick Tips for Writing A Press Release

An easy list...

Layout
1.   1-2 pages in length.
2.   Double-space.
3.   1.5 to 2 inch margins.
4.   Use company stationary with logo and slogan.
5.   Avoid bright or dark-colored paper.
6.   Center "News Release" at top.
7.   Place a "release date" under "News Release".
8.   On second page, type "page 2".
9.   Use company stationary with logo and slogan on page 2.
10. Leave out "release after" date on second page, all else should be the same.
11. At end of press release, type "-30-" or "# # #".
12. Include both black & white, color, and a variety of font sizes (but no more than four).

Format
13. Inverted pyramid (biggest point or major message first).
14. Straight to the point at the beginning.
15. First and second paragraphs devoted to your main message.
16. Secondary information comes AFTER main message.
17. No pussyfooting around, be clear up front, at the very beginning.
18. Don't go on and on.
19. In the third section, establish a connection with you.
20. Use a problem/solution format.
21. Comparing and contrasting ideas can be inside the problem/solution format.
22. Be careful of your facts, spelling and grammar
23. Only one news release per e-mail or envelope.
 

Information to Include
24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and How elements. Their order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they can be accessed in press section of your web site.  No stock images.
28. No cover letter.

Distribution
29. Don't send press release out in a mass e-mailing
30. Don't pester contacts
31. Editors will not distribute anything sloppy, difficult to read, or understand.
32. Mail release by first class mail.
33. Don't use any type of labels, including your return address.
34. Add "PRESS RELEASE" and "Release Date:" on outside of envelope.
35. Places to send press releases: writers@[magazines]; writers@[newspapers]; trade journals in your industry; print magazines on the topic; online agencies that
distribute news releases.

(c) Copyright 2004, Catherine Franz.  All rights reserved.
Catherine Franz, a Certified Professional Coach, specializes in infoproduct development.  Newsletters and additional articles available:  http://www.abundancecenter.com
blog: http://abundance.blogs.com/inthelight




 
How to Advertise with Flyers
©  Terri Seymour of www.seymourproducts.com

When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to
begin your advertising campaign is with flyers.  Flyers are simply full page ads that are distributed directly to your potential customers.  There are several ways
in which they can be distributed.

You can either make the flyers yourself or have them made professionally, which might not be in the budget. ;-)  There are several points to remember when designing your flyer, just as in writing ads or any other sales copy.

1.  You want your flyer to get people's attention, so don't just use your boring, standard white paper.  Use bright, alive and cheerful colors to bring out the message you are trying to convey.

2.  The flyer's purpose is to sell, not to let everyone know your name.  The flyer is not a business card.  On the flyer, you want to highlight your problem solving product/service.

For example:  Ants a problem in your house.  We can get rid of them in just a few hours.  No more problem! 

3.  Use incentives and/or closing dates to get people to act NOW!

Call NOW and get 10% Off our Regular Price! 1-800-ANT-B-Gone

4.  Adding a few testimonials to the flyer can also be very effective.  Highlight comments of past satisfied customers.  List your qualifications as well, making
sure to set yourself apart from other similar companies.

5. Another good idea is to encourage referrals.  Having a statement such as, " If you are not in need of our product or service, please pass this along to someone who is."  You might be pleasantly surprised at how many customers this
one line can bring in!

6.  Don't forget about the back of your flyer.  Take advantage of this space as well.  List some of your specials, sales, more testimonials, incentives, etc. 

7. Do not stop at one try.  You MUST follow-up!

8. Test your flyers as well.  Use different incentives, headlines, paper colors and see which ones get the best response.

9.  Distribute your flyers in targeted areas.  If you offer a business opportunity, try distributing them at the unemployment office.  If you offer weight loss products,
visit the local gyms and exercise studios.

There are several ways you can distribute your flyers, once you have designed them and printed them out.

Post your flyers on Public Bulletin Boards found in grocery stores, community centers, banks, post offices, laundromats, etc.

Hand them out outside of targeted buildings such as stores, unemployment office, restaurants, etc.  Never push your flyers on anyone.  If they hand it back, smile
and accept it back.  Do not block doorways or sidewalks! If handing flyers out in stores, malls, etc., be sure and get permission.

Parades and other public events are great places to hand out flyers.  Do not engage in conversation, just smile and offer the flyers.  If they do not take it, move on. 

You can also distribute your flyers door-to-door.  Leave the flyers on the doorknob, not in mailboxes! 

Talk with apartment building owners, real estate offices. People just moving into the area are always in need of this type of information.

Check with your town's ordinances.  Leaving flyers on people's cars might not be allowed in your city.  Be sure and know all local laws before starting your flyer 
campaign!

*************
Find tons more tips, information and articles at http://www.SeymourProducts.com  Terri Seymour and her husband Terry also offer a no-cost, non-MLM home 
business opportunity.  They strive to help you build a successful home business.  Take advantage of the tips, support, resources, and more for your home & business.




 
Patience Required for Parents Who Work at Home
By Lisa Lake
Working at home is a great dream come true for people. Lots of the ads promoting opportunity businesses have headlines like, "No More Daycare Nightmares!" and "Spend Time with the Family".  But how do you do both, run a business while supervising children?

I think the toughest years to work at home are when you have very
small children. I talked to a lady recently about her new position as a data transcriber at home. She was relieved to be done with her most recent daycare drama. Yet she admitted her 2-year old watched "a lot of videos" while she worked.

But working AWAY from home is a relatively new phenomen in our
country. Before the industrial revolution, kids were always in the workshop, which was always in the home. Or kids worked with you on the farm. Back then instead of watching videos, children might have widdled sticks in the corner or been forced to go along with dad on the tractor. Were they constantly tended to? No.

Kevin Nunley, online writer and marketing consultant, works at home while his staff works at the downtown office. His desk at the office sits primarily unused so he can manage 4 children in a busy 2-career family.

"We have to get past the need to work without interruption," said
Kevin. "Just like working in a hectic office, working at home requires being able to suddenly leave your work, then come back to it a few minutes later. It can be hard at first, but it gets easier with practice."

I was told a good writer should be able to compose in a bus station. Writing at home with young children is not too different. I only shut my door when I'm on the telephone interviewing someone. So my teenage girl and nine-year old boy, and even their friends and neighborhood kids and my dog, come through my working area a lot. They have a question, they need snacks, they want to kick you off the computer to play computer games. My little boy had a hard time with that: he didn't get at the computer for days at a time when I was close to deadline with a project. He got mighty huffy.

The payoff? You're at home! I help them with homework while I work. I know whose house they've gone to play at. I know what they eat and what they drink. Plus they keep me company, and even ask what I'm working on. Children who watch a parent work get a good idea of how you earn your paycheck. And, they know where YOU are! It's a sad fact that too many kids don't that anymore.

The numbers of home workers has exploded in recent years. Electronic telecommuting will continue to increase that explosion. Customers and associates no longer assume you're working in an outside office.

So what's the number one issue about working with children under
foot? I agree with Kevin Nunley: how do you keep the kids quiet when a customer calls?

"I gradually learned that contrary to popular belief, few people object if they hear a child in the background," said Kevin. Many, when they hear a child, will remark with genuine admiration how nice it is you can work from home."

I've had the same reaction. When there's an anavoidable interruption- even though your door was shut and you're furiously swatting the child away as he approaches you during an important call-- I just ask whomever I'm talking with to hold on, and pick back up the conversation by telling him I work at home and have children. They usually ask all about them, and tell me to enjoy them while they're young.

Enjoy yours, too, even while you work.

Lisa Lake provides marketing advice and writes web copy, sales
letters, articles, ads, and press releases.See her free tips at http://MyAdBlaster.com and catch advice from the staff at http://InternetWriters.com Quick turnaround on writing from classified ads to ezines and ebooks. Reach Lisa at mailto:lisa@myadblaster.comor 801-328-9006.

[back to top]


How Do You Measure Success?
Copyright 2001  Terri Seymour

When someone asks you if you are successful, how do you answer?  How does one measure success?

You are a Mother and a housewife who decided to try something new, challenging and rewarding.  So you start an online business.  You work hard for 6 months and your income is just starting to trickle in. You
are frustrated and close to giving up hope because you think you are a failure.

STOP! and think about that for awhile.

What exactly constitutes a failure in this business? Do you have to be making $5000 a month by this time to be a success?  Who sets the standard for success and failure?

As for myself, when I first started Internet marketing I didn't even
know how to turn on a computer!  Getting as far as I am today, to me is a great success!  Do not measure your success by how much money you make each month!

Here are a few things to think about when deciding if you are a success:

1. Do you enjoy what you do?

2. Have you made new friends and enjoyed relationships with lots of interesting new people?

3. Do you get personal satisfaction from working your business?

4. Is your family proud of you and are you, yourself proud of your accomplishments thus far?

5. Are you building a clean and honest reputation?

6. Are you being true to yourself and your customers?

7. Are you growing along with your business?

8. Are you more self-confident and sure of yourself and your capabilities?

9. Do you feel more in control of yourself and your life?

10. In general, are you happy about your business?

If you answered yes, to most or all of these questions, I believe you are success! Accomplishing all the above tasks are the first steps to building your online income.  When you start from the bottom and build a business one day at a time, it will take time and if you are not making a lot of money after 6, 8, or 12 months, that does not make you a failure.

After the first steps fall into place and start taking effect, your income will grow and expand also. Do not expect to start making money the minute your website is up. There are many misleading ads and scammers out there that will tell you otherwise, but as long as you work at your business, build your reputation, and do not give up, your income will follow.

If you would like more information on building a successful business:
http://www.williecrawford.com/
http://www.businessbookpress.com/articles/article124.htm
http://www.bizmove.com/internet/startinginternet.htm

There are many ways to measure success.  Do not feel that the amount of money you are making is the epitome of your success!
*********************
Terri Seymour and her husband Terry offer a no-cost, non-MLM home business opportunity. They strive to help you build a successful home business. They also provide a website building service.  Take advantage of the gifts, resources & more provided for your home and business at http://www.seymourproducts.com
FREE ecourse at: business-building-ecourse@getresponse.com 
***********************************
All articles on this site have been graciously supplied with the requirement that they be re-published in original form with the attached resource box to be included. We always suggest that you write the Author to get their permission to reprint and send them a copy of the newsletter after it has been published. This is not only good manners, but great networking! The writers spend the precious time creating their work. Please respect their wishes.


 
 








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