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NEWHow To Advertise with Flyers - More ideas for your Marketing plan.
Patience Required for Parents Who Work at Home - Good advice from a work-at-home mom.
How Do You Measure Success? - In need of some emotional support? Then you need to read this very inspiring article!
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(c) Copyright 2004, Catherine Franz.
All rights reserved.
© Terri Seymour of www.seymourproducts.com
When you first start out on your
business venture, money is usually tight but you still need to advertise.
One of the most affordable, yet very effective, ways to
You can either make the flyers yourself or have them made professionally, which might not be in the budget. ;-) There are several points to remember when designing your flyer, just as in writing ads or any other sales copy.
1. You want your flyer to get people's attention, so don't just use your boring, standard white paper. Use bright, alive and cheerful colors to bring out the message you are trying to convey.
2. The flyer's purpose is to sell, not to let everyone know your name. The flyer is not a business card. On the flyer, you want to highlight your problem solving product/service.
For example: Ants a problem in your house. We can get rid of them in just a few hours. No more problem!
3. Use incentives and/or closing dates to get people to act NOW!
Call NOW and get 10% Off our Regular Price! 1-800-ANT-B-Gone
4. Adding a few testimonials
to the flyer can also be very effective. Highlight comments of past
satisfied customers. List your qualifications as well, making
5. Another good idea is to encourage
referrals. Having a statement such as, " If you are not in need of
our product or service, please pass this along to someone who is."
You might be pleasantly surprised at how many customers this
6. Don't forget about the back of your flyer. Take advantage of this space as well. List some of your specials, sales, more testimonials, incentives, etc.
7. Do not stop at one try. You MUST follow-up!
8. Test your flyers as well. Use different incentives, headlines, paper colors and see which ones get the best response.
9. Distribute your flyers in
targeted areas. If you offer a business opportunity, try distributing
them at the unemployment office. If you offer weight loss products,
There are several ways you can distribute your flyers, once you have designed them and printed them out.
Post your flyers on Public Bulletin Boards found in grocery stores, community centers, banks, post offices, laundromats, etc.
Hand them out outside of targeted
buildings such as stores, unemployment office, restaurants, etc.
Never push your flyers on anyone. If they hand it back, smile
Parades and other public events are great places to hand out flyers. Do not engage in conversation, just smile and offer the flyers. If they do not take it, move on.
You can also distribute your flyers door-to-door. Leave the flyers on the doorknob, not in mailboxes!
Talk with apartment building owners, real estate offices. People just moving into the area are always in need of this type of information.
Check with your town's ordinances.
Leaving flyers on people's cars might not be allowed in your city.
Be sure and know all local laws before starting your flyer
By Lisa Lake
Working at home is a great dream come true for people. Lots of the ads promoting opportunity businesses have headlines like, "No More Daycare Nightmares!" and "Spend Time with the Family". But how do you do both, run a business while supervising children?
I think the toughest years to work
at home are when you have very
But working AWAY from home is a relatively
new phenomen in our
Kevin Nunley, online writer and marketing consultant, works at home while his staff works at the downtown office. His desk at the office sits primarily unused so he can manage 4 children in a busy 2-career family.
"We have to get past the need to
work without interruption," said
I was told a good writer should be able to compose in a bus station. Writing at home with young children is not too different. I only shut my door when I'm on the telephone interviewing someone. So my teenage girl and nine-year old boy, and even their friends and neighborhood kids and my dog, come through my working area a lot. They have a question, they need snacks, they want to kick you off the computer to play computer games. My little boy had a hard time with that: he didn't get at the computer for days at a time when I was close to deadline with a project. He got mighty huffy.
The payoff? You're at home! I help them with homework while I work. I know whose house they've gone to play at. I know what they eat and what they drink. Plus they keep me company, and even ask what I'm working on. Children who watch a parent work get a good idea of how you earn your paycheck. And, they know where YOU are! It's a sad fact that too many kids don't that anymore.
The numbers of home workers has exploded in recent years. Electronic telecommuting will continue to increase that explosion. Customers and associates no longer assume you're working in an outside office.
So what's the number one issue about
working with children under
"I gradually learned that contrary to popular belief, few people object if they hear a child in the background," said Kevin. Many, when they hear a child, will remark with genuine admiration how nice it is you can work from home."
I've had the same reaction. When there's an anavoidable interruption- even though your door was shut and you're furiously swatting the child away as he approaches you during an important call-- I just ask whomever I'm talking with to hold on, and pick back up the conversation by telling him I work at home and have children. They usually ask all about them, and tell me to enjoy them while they're young.
Enjoy yours, too, even while you work.
Lisa Lake provides marketing advice
and writes web copy, sales
When someone asks you if you are successful, how do you answer? How does one measure success?
You are a Mother and a housewife
who decided to try something new, challenging and rewarding. So you
start an online business. You work hard for 6 months and your income
is just starting to trickle in. You
STOP! and think about that for awhile.
What exactly constitutes a failure in this business? Do you have to be making $5000 a month by this time to be a success? Who sets the standard for success and failure?
As for myself, when I first started
Internet marketing I didn't even
Here are a few things to think about when deciding if you are a success:
1. Do you enjoy what you do?
2. Have you made new friends and enjoyed relationships with lots of interesting new people?
3. Do you get personal satisfaction from working your business?
4. Is your family proud of you and are you, yourself proud of your accomplishments thus far?
5. Are you building a clean and honest reputation?
6. Are you being true to yourself and your customers?
7. Are you growing along with your business?
8. Are you more self-confident and sure of yourself and your capabilities?
9. Do you feel more in control of yourself and your life?
10. In general, are you happy about your business?
If you answered yes, to most or all of these questions, I believe you are success! Accomplishing all the above tasks are the first steps to building your online income. When you start from the bottom and build a business one day at a time, it will take time and if you are not making a lot of money after 6, 8, or 12 months, that does not make you a failure.
After the first steps fall into place and start taking effect, your income will grow and expand also. Do not expect to start making money the minute your website is up. There are many misleading ads and scammers out there that will tell you otherwise, but as long as you work at your business, build your reputation, and do not give up, your income will follow.
If you would like more information
on building a successful business:
There are many ways to measure success.
Do not feel that the amount of money you are making is the epitome of your